About Iso

Talent is everywhere.
Guidance isn’t.

Iso is built for high school football and basketball players without an inside track — and for the parents trying to help without a map. What follows is a position, not a pitch.

Why Iso exists

Recruiting fails the under-guided.

Every Friday night under the lights and every winter evening in a full gym, in every state, high school players make plays that deserve a future. Most of them will never hear from a college coach. Not because the film isn’t good — because nobody ever showed them the path.

Recruiting rewards the guided. If a family has been through it before, or the high school has a coach who makes calls, or somebody in the circle knows what a recruiting questionnaire is and when the contact window for their sport actually opens, an athlete starts with a map. Without that, they start with a highlight reel and a hope. The season goes by. Then another one.

That is not a character problem and it is not a talent problem. It is an information problem — and information problems can be solved. Iso is the attempt.

What’s broken

Three things, none of them the athlete’s fault.

This is a critique of how recruiting guidance is sold, not of any company selling it. Plenty of people in this industry do honest work.

Guidance is priced like a luxury.

The families who would get the most from a recruiting coordinator are the least able to hire one. Private guidance works — it is just priced so that a budget quietly decides who gets a plan and who gets guesswork.

Exposure is sold by volume.

Being in a database is not being recruited. A profile in a pile, a mass email, a showcase with more athletes than evaluators — that is volume, and volume sells well because it is easy to count. Direction is harder, so fewer people sell it.

The confusion is the business model.

The gap between what a family knows and what the recruiting system knows is the thing being charged for. A service that closes it has less to sell tomorrow. Iso’s position: the gap is the problem, not the product.

What Iso believes

7 things Iso won’t trade away.

1
Guidance shouldn’t cost what an agent costs.
Iso starts free, and the free tier is not a trial. Prices are published on the pricing page, the same for everyone — no sales call, no custom quote, and no number that changes depending on who is asking.
2
An honest read beats a flattering one.
Iso will tell an athlete their 40 sits outside the range for the division they picked, and then show them the divisions their numbers actually land in. A flattering number feels better for a week and costs a season.
3
Data an athlete acts on has to be true.
Coach names and titles come from programs’ own staff directories — never from a language model’s memory — and an address is either read from that directory or, marked as such, added by an athlete who found it. Coverage is not complete yet, and where it isn’t, Iso says so rather than filling the gap. In this product, a plausible guess is worse than a blank.
4
The athlete does the work.
Iso supplies the plan, the map, and the push. It has no relationships with college coaches and will never pretend otherwise. Iso drafts the email; the athlete edits it and sends it. It goes out in their name, from an address that belongs to them, and the replies come back to them.
5
The rules get enforced, not worked around.
NCAA rules govern when a coach may contact an athlete — not when an athlete may write to a coach. An athlete can email a college coach at any time, at any age, and Iso does not pretend otherwise: what a dead period restricts is in-person contact and evaluation, so Iso shows those windows on the calendar and lets the email go. What Iso does enforce, it enforces for real: nobody below 9th grade sends anything, a coach who asks to be left alone is never written to again, and every athlete is held to a real person’s pace rather than a tool’s.
6
Every level is a real future.
D2, D3, NAIA, and junior college are not consolation prizes. They are real programs, real football and real basketball, and for a lot of athletes the realistic path. Iso ranks a school by whether the athlete fits it — academically, athletically, financially, geographically — not by how the logo looks on a shirt.
7
This is bigger than recruiting.
What Iso actually sells is direction: a college roster, and how to get onto one. It is for the player who doesn’t know what comes after the last game of their senior season, and the parent who wants a plan instead of a pitch. Recruiting is the mechanism. Having somewhere to go is the point.

Where this came from

Iso was built by a former Minnesota high school football player who held D1 and D2 offers and chose computer science instead. It covers basketball now for the same reason it covered football first: the problem is the same one, and it is not a football problem.

The part that stuck wasn’t that recruitment. It was watching teammates who could play go unrecruited — not because the talent was missing, but because nobody ever told them what to do, or when. Iso is the thing that would have told them.

That is the whole story. What Iso does with it matters more.

Where to start

Build a profile — measurables, grades, film, and the schools you’re curious about. Iso scores you against real programs, explains every score, and turns it into a plan with dates on it. Parents can be invited to follow along, read‑only.

Nothing here promises you an offer. It promises you will know what to do next.

Get started free

Free to start. No credit card required.